The American Bar Association’s Law Practice Management Section is offering a CLE Teleconference next week that examines the ethical implications of web 2.0 marketing for attorneys.

Smiley Law Group’s own Scott Smiley, Jr. is in the program’s faculty.

Here are the vitals about the program:

Ethical Implications of Marketing in a Web 2.0 World: From Facebook to LinkedIn, Websites to Blogs

Teleconference, 90 minutes
Thursday, July 16, 2009, 1:00 EST / 12:00 CST
Learn more & register for the program here.
(CLE Ethics Credit. 1.5 in 60 min. states, 1.8 in 50 min. states)

Scott Smiley co-presented a program by the same name at the ABA Young Lawyer’s Division Spring 2009 Conference. Slides from that program are shared through SlideShare and embedded below.

The American Bar Association describes the upcoming teleconference as follows:

The Internet continues to provide a seemingly endless supply of lawyer marketing opportunities. Websites and email are practically “old school.” Lawyers are using blogging, social networking sites, search engine optimization and a variety of online referral sources—some ethically sound, others questionable – to market their practices. But how many attorneys are aware of the ethical traps of online marketing? Do you have the knowledge to avoid an ethics violation?

This program includes “real life” success stories and missteps involving innovative uses of the Internet by lawyers, and the rules that may or may not get in the way. For example, hear how one Louisiana attorney has used “online” exclusively to build his construction law practice, while battling the state bar’s attempts to increase advertising regulation. Join our expert panel as we address the relevant rules and recent ethics opinions that lawyers should know about when navigating the maze that is the World Wide Web.

Scott Smiley, founding member of Smiley Law Group, is a named plaintiff in the federal lawsuit against the Louisiana State Bar Association challenging the state’s new regulations of attorney advertising. Learn more about the suit at the blog:

Scott is co-presenting with Andrea Malone, Micah Buchdahl and Michael Downey.

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