Arguing that “Real lief experience takes you beyond the books,” Loyola University’s New Orleans College of Law requires students to participate in its Skills Curriculum where practicing attorneys and judges teach courses designed to present students with a legal worldview and provide tools and sills to practice law.

Scott Smiley Jr., a graduate of Loyola’s College of Law, returned to the campus to teach a second Skills course.

This time, Scott taught “Solo from Scratch: Starting Up, Marketing & Finding Success.”

The presentation was given to 100 students at the school, and focused on the administrative tasks required to open a law practice, marketing concepts like “Positioning,” the use of Web 2.0 tools in business, and a practice’s short and long term goals.

The Keynote slides for the presentation are shared through Slideshare, and embedded directly within this post below.

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